Privacy Policy

Last updated: April 2026. This policy explains how thamesreelroom.co.uk collects, uses, and protects your data.

1. Who We Are

thamesreelroom.co.uk ("we", "us", "our") is an independent affiliate comparison website operated for informational purposes. We do not operate a casino or any gambling service. Our website is intended for adults aged 18 and over residing in the United Kingdom.

If you have questions about this policy, you may contact us via our Contact page.

2. Data We Collect

2.1 Data you provide directly

  • Contact form submissions: your name, email address, and message content
  • Any voluntary feedback or correspondence you send to us

2.2 Data collected automatically

  • IP address and approximate geographical location (country/region level)
  • Browser type, version, and operating system
  • Pages visited, time on page, and referral source
  • Clicks on outbound affiliate links (for commission tracking purposes)

2.3 Cookies

We use cookies to improve site functionality and to track affiliate referrals. Cookies are small text files stored on your device. We use:

  • Essential cookies: Required for basic site operation
  • Analytics cookies: To understand how visitors use our site (via Google Analytics or similar)
  • Affiliate tracking cookies: To attribute referrals to our affiliate partners and earn commission

You may disable cookies in your browser settings; however, this may affect site functionality. By continuing to use our site, you consent to our use of cookies as described above.

3. How We Use Your Data

  • To respond to contact form enquiries and correspondence
  • To analyse site traffic and improve our content and user experience
  • To track affiliate link clicks and process commission claims
  • To comply with our legal obligations under UK GDPR and the Data Protection Act 2018

We will never sell your personal data to third parties, nor use it for unsolicited marketing without your explicit consent.

4. Legal Basis for Processing

We process personal data under the following lawful bases:

  • Legitimate interests: Analytics, site improvement, and affiliate tracking
  • Consent: Non-essential cookies (you may withdraw consent at any time)
  • Contract performance: Responding to your direct enquiries
  • Legal obligation: Retaining records as required by applicable law

5. Data Sharing

We may share anonymised or aggregated data with:

  • Analytics service providers (e.g., Google Analytics) under data processing agreements
  • Affiliate network platforms for commission tracking
  • Hosting and infrastructure providers

All third-party processors are bound by appropriate data protection agreements. We do not transfer personal data outside the UK/EEA without adequate safeguards.

6. Data Retention

Contact form data is retained for up to 12 months from the date of last correspondence and then securely deleted. Analytics data is retained for up to 26 months in anonymised form. Affiliate tracking data is retained for as long as required by our affiliate agreements.

7. Your Rights

Under UK GDPR, you have the following rights:

  • Right of access: Request a copy of the personal data we hold about you
  • Right to rectification: Request correction of inaccurate data
  • Right to erasure: Request deletion of your data where we have no lawful reason to retain it
  • Right to restrict processing: Request that we limit how we use your data
  • Right to object: Object to processing based on legitimate interests
  • Right to portability: Receive your data in a portable format

To exercise any of these rights, please use our Contact page. We will respond within 30 days.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

8. Third-Party Links

Our site contains links to external casino websites and responsible-gambling organisations. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing any personal information.

9. Children

Our website is strictly for adults aged 18 and over. We do not knowingly collect data from individuals under the age of 18. If we become aware that a minor has submitted data to us, we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "last updated" date at the top of this page will reflect the most recent revision. Continued use of our website following any change constitutes your acceptance of the updated policy.